Demystifying Signage Myths: Printmergency’s Guide To Making Informed Choices

Cracking the Myth: Size Doesn’t Always Matter

One of the most persistent myths in signage is that bigger is always better. While

larger signs can indeed be eye-catching, they may not always be the most effective.

As leading designer David Carson said, “Graphic design will save the world right

after rock and roll does.” Printmergency takes this mantra to heart, ensuring that

design, not size, is the hero of your signage. Well-designed, medium-sized signage

can be just as impactful, if not more, than their larger counterparts.

Truth about Colors and Emotions

Colors have the power to evoke emotions, and choosing the right color palette is

vital. There’s a common misconception that bright, bold colors always make the best

signs. However, studies like those conducted by color expert Leatrice Eiseman show

that each color can trigger a range of emotional responses. Printmergency helps you

select a color scheme that aligns with your brand’s personality and resonates with

your target audience.

The Balance of Text and Imagery

A myth prevalent in signage is that images overshadow the need for text. However,

text and imagery must work together to create a cohesive and engaging visual story.

As renowned typographer Robert Bringhurst suggests, “Typography must often draw

attention to itself before it will be read. Yet in order to be read, it must relinquish the

attention it has drawn.” Printmergency helps you strike a balance between engaging

visuals and readable text.

Functionality over Aesthetics: A Debunked Myth

The notion that signage is purely aesthetic is a common myth. In reality, effective

signage serves a dual purpose: attracting attention and conveying information. Albert

Einstein’s quote, “Everything should be made as simple as possible, but not simpler,”

perfectly encapsulates Printmergency’s approach. We create signs that are visually

pleasing yet functionally effective, ensuring your audience not only notices your

signs but understands them too.

Affordable Quality: An Achievable Reality

The belief that high-quality signage is unaffordable has deterred many businesses

from investing in their signage. Printmergency firmly debunks this myth. Borrowing

from Henry Ford’s philosophy, “Quality means doing it right when no one is looking,”we deliver top-notch signage services at prices that won’t break your budget.

High-quality signage is not a luxury, but a worthwhile investment that every business

can afford.

Customer Support: An Ongoing Commitment

The misconception that customer service ends once the transaction is complete is

one Printmergency works hard to counter. In the words of Shep Hyken, “The

customer’s perception is your reality.” Our team remains dedicated to your

satisfaction long after the signage is delivered, ensuring an ongoing relationship

rather than a one-time transaction.

With Printmergency, you’re not just getting signage services; you’re receiving the

knowledge and support necessary to make informed choices for your business.

Together, let’s demystify signage myths and unlock the true potential of effective